Pincents Hill

iCube was appointed to the masterplanning team to lead with Paul Murrain on the design for Pincents Hill mixed use urban extension, Reading, for Blue Sustainable Living. The company is working along side, Beyond Green, WSP, Grant Associates, Fulcrum and Mae architects as wider design team members in the delivery of an outline planning application in mid 2009.

Blue Living aims to set new benchmarks with its projects. It seeks to demonstrate in practice rather than theory, that well conceived, planned and designed places and dwellings can provide superb opportunities and spaces to live, work and play in the same neighbourhood and in ways which may also make it far easier for people to live happy and fulfilling lives in diverse, interesting and safe communities but with far smaller carbon and environmental footprints.

In design terms Pincents Hill is conceived and assembled as a compact settlement with a strong visual coherence and character. The compact nature of the design means an efficient use of land with amenities close by; it also frees up space for a community park, neighbourhood centre and square, gardens and extensive green corridor. The plan of circa 800 units plus employment and social infrastructure was developed through a Design Enquiry approach over 4 days.

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